Founder
Meet Lorinthian Jones — the visionary who transformed her 20+ years of industry experience into a revolutionary framework for beauty professionals.
Industry Experience
Lorinthian Jones has spent over 20 years working inside the beauty industry — not as an outside consultant, but as a stylist, entrepreneur, and salon operator who lived the daily realities of building a profitable beauty business.
From behind the chair to managing her own salon, she witnessed firsthand the challenges that talented beauty professionals face every day — and she saw one problem repeat itself across nearly every salon she touched.
Empty chairs. Always empty chairs.
Industry Experience
The Insight
"Most salons believe empty chairs are a staffing problem. Hire more stylists, they say. But the deeper issue was always something different."
Lorinthian discovered that empty chairs weren't a staffing issue at all — they were a systems issue. Specifically:
The Innovation
This observation led to the development of the Chair Revenue Framework™ — a comprehensive system designed specifically for beauty professionals to transform empty chairs into consistent revenue.
Creation of the Framework
Rather than accepting that "some days are just slow," Lorinthian went to work building a system — not a theory, but a practical framework that could be applied to any beauty business.
She studied what separated fully booked salons from those struggling with empty chairs. She analyzed booking flows, client retention patterns, demand generation strategies, and market positioning.
The result: The Chair Revenue Framework™ — a proven methodology that addresses every aspect of chair utilization, from attracting new clients to retaining existing ones.
Our Mission
Chair Revenue Authority exists to help beauty businesses of all sizes increase chair utilization, generate consistent bookings, and improve the economics of their salons.
Turn empty chairs into productive revenue-generating assets.
Build systems that fill calendars week after week.
Create a profitable, sustainable beauty business model.
Take the first step toward filling more chairs and building a profitable beauty business.